“We’ve already been featured in top media outlets.”
Those are the famous last words I received in an e-mail today.
In some ways, it’s like telling a police officer you’ve already received enough speeding tickets. Or, explaining to your doctor you’ve already performed surgery on yourself.
In other words, it’s not the most effective way to deal with the media.
There’s a short phrase we like to use which is sort of a secret handshake in the field...